UK firm Plastic Logic has launched its Que e-reader in a bid to challenge the dominance of Amazon’s Kindle.
The lightweight, touch-screen device went on display at the Consumer Electronics Show in Las Vegas.
The Que e-reader is based on Cambridge University research and has taken over 10 years to develop, with more than $200m of investment.
However the device, which has wireless and 3G connectivity, will not immediately be available in Britain.
“British users may be disappointed that this British company is yet to announce plans to bring this product to the UK,” said the BBC’s technology correspondent Rory Cellan-Jones.
Flexible technology
The gadget has a black and white screen and is aimed at “mobile professionals”, according to the company. It is currently a lot more expensive than its rival the Kindle.
